
Welcome to Smart Independent Financial Advice Ltd.
We believe everyone should have access to approachable first class independent financial advice that doesn't cost the earth.
We break down the jargon used in the financial services industry by keeping it straightforward and explaining things in a clear and concise way.
As an independent financial adviser, I can make a tailored recommendation to help you achieve your future goals, whether it be retirement planning, investing for a specific goal, reducing any inheritance tax liability, equity release or protecting your wealth for future generations.
Our initial consultation is free which can be conducted in our office in West Kirby, in the comfort of your own home or over video call.
Richard Jones CeMAP CeRER DipPFS
Director & Independent Financial Adviser
How we can help you
-
Inheritance Tax Planning
With careful inheritance tax planning, we can minimise this avoidable tax but still give you the control and flexibility you require.
-
Investments
Finding out about your current finances and working with you to try and achieve your future goals, by making sure your goals are SMART - Specific, Measurable, Achievable, Relevant and Timebound.
-
Pensions
We can review your existing pension pots to see what benefits you are currently entitled to and to see whether it is advisable to consolidate, switch or remain with your current arrangements. Whatever the outcome, at least you will be fully informed to make a decision.
-
Trusts
Trusts have been around for hundreds of years and they have evolved to take into account the needs of the modern family. During your discovery meeting and if appropriate, we will establish whether the use of trusts could benefit you and your sitution.
-
Independent Mortgage Advice
Whether you are looking to buy your first home, purchase a buy to let property, or remortgage, there is a mortgage in the whole of market to suit your circumstances.
-
Protection
There would be little point in putting a financial plan in place without protecting it. We can advise on life cover, income protection and critical illness from the whole of the market to find you the most suitable cover.
-
Independent Equity Release Advice
Releasing equity from you home in later life is an important decision. We will explore all options available to you, and if equity relase is suitable we can recommend equity release products from the whole of the market.
-
Wills, Trusts & Lasting Powers of Attorney
A Lasting Power of Attorney enables you to choose the person or people you would like to be in charge of making decisions which affect your finances or health and welfare if you were no longer able to do so.

Our Financial Advice Process
Initial Discovery Meeting
We meet with you at your home, our office in West Kirby or via video call.
We discuss in detail your financial aspirations so that we can provide you with the most suitable possible solution.
Research
Following our initial meeting we will research all relevant solutions from across the whole of the market. We use the very best software and analysis tools, to make sure our advice is the most suitable. We will collate the information and prepare our advice.
Present Solution
We will present our recommendation to you and explain how it fits in with your objectives. We talk to you in a manner that everyone can understand.
We do not confuse our customers by using financial jargon.
Implement
Once you are 100% happy with our recommendation we do all of the hard work for you, so you can sit back and relax. We will provide you with regular updates via email, text messages and phone calls so that you always know what is going on.
Ongoing Reviews
We will be with you every step of the way as part of our ongoing review service.
We will meet with you at least annually to ensure your plans remain on track.
Customer Reviews
VouchedFor advisers are checked more thoroughly than any other
Rated and reviewed by people like you
VouchedFor verifies the identity of all reviewers, and never removes or edits negative reviews
Independently vetted
VouchedFor checks advisers are authorised by the appropriate governing body, and confirms key details such as their fees and qualifications
Continuous monitoring
VouchedFor will follow-up with you to ensure you get the great advice you need
Our Location
We can arrange face-to-face meetings across Wirral, Chester, Warrington, North Wales, Liverpool and Wrexham, but if you prefer, a video call can be arranged across England and Wales.
164 Banks Road, West Kirby, Wirral, CH48 0RH
Phone 07944648080
Office 0151 673 1780
Contact Form
By clicking submit you are confirming you have read and agree to our privacy policy